Meta Ads Agency

Meta Ads Agency:
Facebook and Instagram advertising that converts

Advantage+ Shopping, DPA retargeting, UGC creative and server-side CAPI. We run accounts on Meta as certified Meta Business Partners.

Certified partner

Meta Business Partner

  • Meta Business Partner
What we do

Full operation
of your Meta Ads account

Advantage+ Shopping

ASC campaigns with catalog, value optimization and Meta's algorithmic learning to scale ecommerce.

DPA retargeting

Dynamic Product Ads to recover users who viewed product, abandoned cart or repeat customers.

UGC creative

Creative strategy with UGC production, batch testing and creative fatigue management.

Conversions API (CAPI)

Server-side tracking with CAPI/Stape to improve event match quality and reduce CPA after iOS 14.

Lookalikes & audiences

Custom audience building by LTV, 1-3% lookalikes and exclusions by customer state.

A/B testing & experiments

Structured testing of creatives, audiences and formats. Shared learning in monthly reports.

Meta Ads Methodology

5 steps
to scale Meta with intent

01

Pixel & CAPI audit

We verify pixel, CAPI/Stape, event deduplication and match quality. Without server-side tracking, costs go up after iOS 14.

02

Account structure & forecast

We define ASC, prospecting and retargeting campaigns with realistic budget and ROAS targets per margin.

03

Creative strategy

Creative brief by audience and funnel stage. Mix of UGC, statics, short video and carousels.

04

Activation & batch testing

We launch with CBO/manual based on scale, batch creative testing and rotation to avoid fatigue.

05

Scaling & optimization

Vertical scaling (budget) and horizontal (audiences) based on marginal ROAS. Reallocation between campaigns with intent.

Frequently asked questions

Frequently asked questions
about Meta Ads

What does a Meta Ads agency do?

A Meta Ads agency manages advertising on Facebook, Instagram and WhatsApp. As Meta Business Partners, at Growzz we run Advantage+ Shopping campaigns, DPA retargeting, prospecting with custom audiences and server-side CAPI to optimize costs and match quality after iOS 14.

How much does a Meta Ads agency cost?

Each project gets a tailored proposal. Management fees depend on ad spend volume, the formats activated (ASC, manual prospecting, DPA retargeting…) and the moment the business is in. We work without lock-in and build the proposal after a first conversation.

What is Advantage+ Shopping and when to use it?

Advantage+ Shopping (ASC) is Meta's automated format for ecommerce. It combines prospecting and retargeting under algorithmic learning. It works well when you have catalog, working CAPI and enough daily conversions to train the model. We combine it with manual campaigns when granular control is needed.

Do I need Conversions API (CAPI)?

Yes, especially after iOS 14 and privacy changes. CAPI sends server-side events to Meta, improving match quality and attribution. Without CAPI, Meta costs go up because the algorithm works with fewer reliable signals. At Growzz we implement CAPI via Stape or self-hosted servers.

What sets Growzz apart as a Meta Ads agency?

What sets us apart is the experience accumulated running Meta Ads campaigns for real projects — from physical-product ecommerce to Lead Generation brands. We've seen how results change with sector, business stage and creative, and that translates into faster decisions and fewer mistakes when we step into an account. Brands like Aldous Bio and Genkii have scaled with us using Meta as one of their main channels. We are Meta Business Partner, work without lock-in and build pricing case by case.

Ready for growth?

Let’s talk about your business and build a clear plan to scale with data.