B2B sales-cycle analysis
Real funnel mapping for your business: discovery, consideration, decision, purchase and repurchase. Without understanding the cycle, campaigns can't be optimized.
B2B Ecommerce B2B Ecommerce:
B2B Ecommerce:
digital marketing for business-to-business sales
B2B ecommerce isn't B2C with a different price. Long sales cycles, multiple decision-makers, high budgets and a funnel where rational decisions weigh more than emotional ones. We design digital marketing strategies built to sell to other companies.
- +10 Countries we've worked in
- 100% No lock-in
Certified partners
Platforms where we are official partners
What we do B2B isn't B2C
B2B isn't B2C
with a different price
We work the channels, metrics and sales cycle that make sense when you sell to other businesses, not to end consumers.
Qualified lead generation
Capturing leads with real purchase intent, not empty volume that overwhelms the sales team.
B2B nurturing & email automation
Decision-maker education flows along the long sales cycle, aligned with each funnel stage.
B2B Paid Media
LinkedIn Ads as the flagship channel with company/role/sector targeting; Google Ads on high commercial intent; Microsoft Ads with the premium audience integrated with LinkedIn.
B2B SEO
Positioning on technical and commercial searches in your sector, focused on existing demand and decision-maker content.
Account-Based Marketing (ABM)
Strategy for high-LTV strategic accounts: named-account targeting, custom content and orchestration with sales.
CRM integration
Connection between marketing and sales to attribute real revenue, not just MQLs. We work with HubSpot, Pipedrive, Salesforce and others.
B2B vs B2C Key differences
Key differences
between B2B and B2C ecommerce
Confusing B2B with B2C in ecommerce is the fastest way to burn budget. Each has its own channels, metrics and pace.
Sales cycle
B2B: weeks or months. B2C: minutes or days.
Decision-maker
B2B: multiple stakeholders. B2C: single decision-maker.
Ticket and volume
B2B: high ticket, low volume. B2C: low ticket, high volume.
Channels that work
B2B: LinkedIn, intent-based Google Ads, ABM, Microsoft Ads. B2C: Meta, TikTok, Pinterest, Shopping.
Relevant metrics
B2B: SQLs, pipeline, deal size. B2C: ROAS, conversion rate, AOV, LTV.
Growzz methodology How we work
How we work
B2B ecommerce
Five steps so marketing and sales speak the same language and we optimize for real revenue.
01
Commercial & measurement audit
We understand your real funnel, your sales cycle, your CRM and how marketing and sales connect today.
02
Ideal Customer Profile (ICP) definition
Who is your ideal client, where do we find them, and what signals identify a decision-maker with real intent.
03
Multi-channel strategy
We decide which channels to activate based on the sales cycle, the decision-makers and the ICP. We don't apply templates.
04
Activation & nurturing
Campaign launch + education and conversion flows. The email side isn't promotional, it's commercial.
05
Optimization with commercial data
We connect marketing with sales to optimize for real revenue and closed SQLs, not raw lead counts.
Case studies Real results
Real results
with ambitious brands
See how we’ve scaled ambitious brands with data, not hype.
See all case studies Why Growzz B2B marketing
B2B marketing
connected to sales
What sets us apart is working B2B marketing without losing sight of the business: CRM data outranks platform data. We work without lock-in and build the proposal after a first conversation.
- Optimization for SQLs and pipeline, not raw leads
- LinkedIn Ads + Google Ads + Microsoft Ads coordinated
- Email nurturing designed for long sales cycles
- ABM for strategic accounts when applicable
- CRM integration (HubSpot, Pipedrive, Salesforce)
- No lock-in. Pricing built after a first conversation
Frequently asked questions Frequently asked questions
Frequently asked questions
about B2B ecommerce
How is a B2B ecommerce agency different from a B2C one?
The funnel, channels and metrics are different. In B2B we work with long sales cycles, multiple decision-makers, high ticket and channels like LinkedIn Ads, Google Ads on high-commercial-intent searches and Microsoft Ads. The email strategy is education and nurturing, not immediate promotion. We optimize for SQLs and pipeline, not catalog ROAS. Mixing B2C practices in B2B usually produces low-quality leads and badly optimized campaigns.
Which Paid Media channels work best in B2B?
It depends on each case. There are sectors where LinkedIn Ads is the main lever because of its ability to segment by company, role, sector and industry. Others where Google Ads works better thanks to high commercial intent on technical searches. Microsoft Ads brings lower CPCs and a premium audience with LinkedIn integration. We decide after analyzing your ICP and sales cycle, not by template.
Do I need a CRM to do B2B marketing?
Yes. Without a CRM you can't attribute real revenue to marketing and you end up optimizing for raw leads instead of pipeline. We work with HubSpot, Pipedrive, Salesforce and others. If you don't have a CRM, we plan it as part of the initial setup.
How long does a B2B strategy take to deliver results?
Longer than B2C, because the sales cycle is longer. It's common to see qualified lead generation from the first weeks, but closed revenue typically appears in 1 to 6 months depending on sector and average ticket. The key is measuring pipeline well from day one to make decisions with data, not impatience.
How much does a B2B ecommerce agency cost?
Each project is analyzed individually. The proposal depends on your ICP, your sales cycle, the channels worth activating and the CRM integration. We work without lock-in and build the proposal after a first conversation.
Ready for growth?
Let’s talk about your business and build a clear plan to scale with data.