LinkedIn Ads Agency

LinkedIn Ads Agency:
the B2B acquisition channel with the most precise targeting

LinkedIn is the only platform where you can target advertising by company, role, sector and industry. We design LinkedIn Ads campaigns to capture qualified B2B leads, generate real pipeline and connect marketing with sales.

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  • +10 Countries we've worked in
  • 100% No lock-in
What we do

LinkedIn Ads run
with B2B criteria

We don't replicate Meta or Google practices on LinkedIn. Each format, each segmentation and each metric is chosen thinking about how a real B2B deal closes.

Native Lead Gen Forms

Auto-filled forms with LinkedIn profile data. Conversion 2-3x higher than an external landing page because the user barely types.

Sponsored Content

Promoted feed posts with B2B-oriented creative: studies, proprietary data, case stories, demos.

Message Ads & Conversation Ads

Direct messages to decision-makers with high open rates. Ideal for webinar invitations, demos or trials.

Account-Based Marketing (ABM)

Activation on lists of strategic accounts with high LTV: named-account targeting, custom content and orchestration with sales.

Dynamic Ads & Document Ads

Specific formats for downloads, demos and B2B catalogs. Document Ads let users read a PDF inside the feed.

Advanced segmentation

By specific company, role, sector, industry, seniority, skills and groups. The professional declared signal in LinkedIn doesn't exist on any other channel.

CRM integration

Connection with HubSpot, Salesforce, Pipedrive and others. Every lead reaches sales with full context and revenue attribution.

LinkedIn Insight Tag & Conversion API

Server-side conversion measurement and retargeting audiences built from real site visits.

Why LinkedIn Ads for B2B

The only platform with
declared professional segmentation

On any other channel the professional audience is inferred from behavior. On LinkedIn it's declared by the user when they build their profile. That difference shows up in lead quality and in what actually closes.

  • Direct access to decision-makers

    Targeting by role, specific company, sector, seniority and skills. You know exactly who sees your ad before spending the first euro.

  • Higher CPL, much better lead quality

    LinkedIn cost per lead is higher, but cost per closed deal is usually lower. The relevant B2B metric isn't isolated CPL — it's pipeline.

  • Lead Gen Forms with 2-3x conversion

    The native form auto-fills with profile data. Less friction → higher conversion than any external landing.

  • Pairs with Microsoft Ads

    Microsoft Ads imports B2B audiences from LinkedIn (role, company, sector). LinkedIn + Microsoft Ads is usually the most profitable B2B pair in Europe.

  • Sectors where it shines

    Software and SaaS, professional services, industrial manufacturing, B2B finance, corporate training and any product with high ticket and long sales cycle.

If your model is B2B ecommerce with high ticket and long sales cycle, LinkedIn Ads is usually the highest-return lever. We work it as part of an integrated strategy on our B2B ecommerce agency.

Growzz methodology

How we work
LinkedIn Ads

Five steps to make sure LinkedIn doesn't end up an expensive scattered channel, but a measurable lever connected to commercial closing.

01

ICP definition

Who is the decision-maker, in which companies, with which roles. Without a clear ICP, LinkedIn burns budget fast.

02

Funnel strategy

Awareness, consideration, conversion and retargeting with different creatives per phase and format.

03

Lead Gen Forms activation

Capture with the lowest possible friction to maximize qualified top-of-funnel volume.

04

CRM connection

Integration so each lead reaches sales with full context and the full cycle to closed deal can be measured.

05

Optimize for revenue, not leads

Analysis of which campaigns generate closed deals, not just MQLs. Without commercial data LinkedIn looks expensive; with data, it's the highest-return B2B lever.

Case studies

Real results
with ambitious brands

See how we’ve scaled ambitious brands with data, not hype.

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Why Growzz

LinkedIn Ads connected
to real pipeline

What sets us apart is running LinkedIn Ads without losing sight of the business: CRM data outranks platform metrics. We work without lock-in and build pricing after a first conversation.

  • Declared professional segmentation (company, role, sector)
  • Lead Gen Forms with much higher conversion than external landings
  • Native CRM integration (HubSpot, Salesforce, Pipedrive)
  • Conversion API and Insight Tag for server-side measurement
  • ABM when account LTV justifies it
  • No lock-in. Pricing built after a first conversation
Frequently asked questions

Frequently asked questions
about LinkedIn Ads

What does a LinkedIn Ads agency do?

It designs, runs and optimizes LinkedIn advertising for companies that sell to other companies. That includes ICP definition, precise role-and-company segmentation, creative management, Lead Gen Forms optimization, CRM integration and ROI analysis by closed pipeline, not just by leads.

Why use LinkedIn Ads if CPCs are higher than other platforms?

Because lead quality is much higher. A LinkedIn lead from a verified-role decision-maker at an identifiable company has a much higher probability of closing than a lead from any other channel. The relevant B2B metric isn't isolated CPC or CPL — it's cost per closed deal and LTV.

Does LinkedIn Ads work for B2C ecommerce?

Generally no. LinkedIn is built for professional and B2B audiences. For B2C ecommerce the most profitable channels are usually Meta Ads, TikTok Ads, Pinterest Ads and Google Shopping. LinkedIn shines when you sell to companies, professionals, or high-ticket products/services.

Can I combine LinkedIn Ads with Google Ads and Microsoft Ads?

Yes, and it's usually the most profitable B2B combination. Google Ads captures direct commercial intent, Microsoft Ads benefits from the LinkedIn integration with lower CPCs on B2B audiences, and LinkedIn Ads activates demand on strategic accounts. Each channel has its role and we analyze them as a system, not as silos.

How much does a LinkedIn Ads agency cost?

Each project is analyzed individually. The proposal depends on your ICP, the formats worth activating, CRM integration and sales cycle. We work without lock-in and build the proposal after a first conversation.

Ready for growth?

Let’s talk about your business and build a clear plan to scale with data.

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