Search Ads
Search on Bing, Yahoo and AOL with CPCs up to 50% lower than Google. Audience with high purchasing power.
Bing Ads Agency Bing Ads Agency:
Bing Ads Agency:
the SEM channel your competition ignores
Microsoft Advertising with up to 50% lower CPCs, premium audience and unique LinkedIn targeting in B2B. Perfect complement to Google Ads.
What we do Full activation
Full activation
of Microsoft Advertising
Audience Network
MSN, Outlook, Microsoft Edge and partners. Premium display and native ads on Microsoft properties.
LinkedIn integration
Unique targeting by job title, company, sector and industry from LinkedIn — unmatched in B2B.
Google Ads import
Automatic import of Google Ads campaigns and synced maintenance. Fast and efficient setup.
Shopping Ads
Microsoft Shopping with feed synced from Google's GMC. Same creatives, different audience.
B2B reporting
Reporting with industry, job function and company size view. Especially useful for B2B acquisition.
Bing Methodology 5 steps to activate
5 steps to activate
the underutilized channel
01
B2B opportunity audit
We assess if Bing makes sense in your vertical: B2B target, 35+ demographic, English-speaking markets typically perform better.
02
Setup & import
Create Microsoft Advertising account, import Google Ads campaigns or build from scratch based on goal.
03
LinkedIn targeting
Layering LinkedIn audiences by job function, industry, company size in Search campaigns.
04
Shopping & Audience activation
Shopping activation with synced feed and Audience Network to reinforce awareness.
05
Optimization & benchmarking
Comparative reporting Bing vs Google. Reallocation between channels based on real marginal ROI.
Case studies Real results
Real results
with ambitious brands
See how we’ve scaled ambitious brands with data, not hype.
See all case studies Frequently asked questions Frequently asked questions
Frequently asked questions
about Bing Ads
What does a Bing Ads agency do?
A Bing Ads (Microsoft Advertising) agency manages campaigns on Bing, Yahoo, AOL and Microsoft's network (MSN, Outlook, Edge). It leverages audiences with high purchasing power, lower CPCs than Google and unique LinkedIn targeting in B2B.
Why advertise on Bing if everyone uses Google?
Because it has CPCs 30-50% lower than Google in many verticals, and its users typically have higher purchasing power (corporate PCs, professionals 35+). For B2B and English-speaking markets it's especially competitive. It's an underutilized channel where competition is lower.
Is it hard to set up Microsoft Advertising?
No, especially if you already have Google Ads active. Microsoft Advertising lets you import your full Google Ads campaigns and keep them synced. Initial setup can take 1 week and then it's low maintenance.
Does Bing Ads work for ecommerce?
Yes, especially with Microsoft Shopping and Audience Network. Catalog syncs from Google's GMC, so setup is fast. It's typically an additional 10-15% over Google Ads revenue, with lower CPCs.
How does Microsoft Advertising differ from Google Ads in B2B?
LinkedIn targeting (job function, industry, company size, company name) is exclusive to Microsoft Advertising. For companies looking for specific B2B decision-makers, this is decisive and not replicable in Google Ads.
Ready for growth?
Let’s talk about your business and build a clear plan to scale with data.