Google Business Profile
Full setup, listing optimization, categories, attributes, products, photos, posts and review responses.
Google Business Profile, Maps, Local Pack, NAP local citations, reviews and location landings. For physical and multi-location businesses.
Full setup, listing optimization, categories, attributes, products, photos, posts and review responses.
Positioning strategy on Google Maps and Local Pack: ranking factors, proximity, prominence, relevance.
Building and consistency of NAP citations (Name, Address, Phone) on local directories relevant to your sector and region.
Strategy for obtaining authentic reviews, response management and professional handling of negative reviews.
Dedicated pages per city or area ("X agency in Madrid", "X agency in Barcelona") with unique content and LocalBusiness schema.
Local SEO management for businesses with multiple branches: GBP listing strategy, location landings and authority consolidation.
Analysis of Google Business Profile listings, existing NAP citations, reviews, Maps positioning and local competitors.
Full listing setup: correct categories, attributes, products/services, professional photos, weekly posts.
Building citations in relevant directories (Yelp, Yellow Pages, sectorial) with 100% consistent NAP.
Creation of dedicated pages per city/area with unique content, LocalBusiness schema and Maps embed.
Active strategy for obtaining reviews, response management and monthly local visibility reporting.
See how we’ve scaled ambitious brands with data, not hype.
See all case studiesA local SEO agency helps physical businesses (restaurants, clinics, workshops, professional offices) rank in Google Maps, Local Pack and geolocated searches. It optimizes Google Business Profile, builds NAP citations, manages reviews and creates location landings.
The Local Pack is the 3 featured businesses with map that Google shows in local searches (e.g. "plumber in Valencia"). Appearing there depends on 3 factors: proximity (distance to user), prominence (authority and reviews) and relevance (search match). Optimizing GBP and building reviews is key.
No magic number, but it's good to have more reviews (and better rating) than your direct competitors in Local Pack. In competitive sectors you typically see 100+ reviews with 4.5+ stars. Quality and consistency (regular reviews, not in bursts) matter as much as quantity.
NAP (Name, Address, Phone) are mentions of your business in online directories. Citing in relevant directories with 100% consistent NAP (same exact format) reinforces Google's trust in your business and helps local positioning. NAP inconsistencies hurt local SEO.
If you have multiple branches or serve various cities, yes. A dedicated landing per city/area (with unique content, LocalBusiness schema and Maps embed) is much more effective than a single generic page with all cities. It allows competing in each local SERP.
Let’s talk about your business and build a clear plan to scale with data.