URL structure
Strategic decision between ccTLDs (.es, .fr), subdomains (es.web.com) and subdirectories (web.com/es/). SEO implications of each option.
International SEO Agency International SEO Agency:
International SEO Agency:
position your brand globally
We help you sell in new countries without cannibalizing the traffic you already have: a web structure tailored to each market, content in your customers' real language and local authority to compete with the brands already there.
- +10 Countries where we've helped expand brands
- 100% No lock-in
What we do Organic expansion
Organic expansion
to multiple countries
Hreflang
Correct hreflang implementation in HTML, sitemap or HTTP headers. Self-reference, x-default and validation with tools.
Per-market keyword research
Country-specific KW research: what's searched in Spain isn't what's searched in Mexico or Argentina. Volume, intent and local competition.
Content localization
Cultural and linguistic adaptation beyond literal translation. Idioms, currencies, units, relevant local examples.
International link building
Link acquisition in each target country: local press, national blogs, regional authorities in each language.
Regional search intent
SERP analysis per country: different competitors, different formats preferred by Google by market.
International SEO Methodology 5 steps to scale
5 steps to scale
organic globally
01
International strategy
We define priority markets, decide structure (ccTLD, subdomain, subdir) and plan expansion roadmap.
02
Technical implementation
Hreflang setup, per-language sitemaps, GSC geo-targeting, canonical management and duplication prevention.
03
Per-market KW research
Native keyword research per country, not automatic translations. Mapping intent and opportunity per market.
04
Content localization
Production or adaptation of content with native writers, not just translators. Complete cultural adaptation.
05
Link building & local authority
Link acquisition in media and blogs of each target country. Building regional authority, not just global.
Case studies Real results
Real results
with ambitious brands
See how we’ve scaled ambitious brands with data, not hype.
See all case studies Frequently asked questions Frequently asked questions
Frequently asked questions
about International SEO
What does an international SEO agency do?
An international SEO agency helps position websites in multiple countries and languages: URL strategy (ccTLD/subdomain/subdir), hreflang implementation, per-market keyword research, content localization and per-country link building. At Growzz we've helped brands expand to 10+ countries.
What's better: ccTLD, subdomain or subdirectory?
It depends on the case. ccTLD (.es, .fr) maximum local signal but more cost and difficulty building authority. Subdomain (fr.yourweb.com) intermediate: clear separation but shares some authority. Subdirectory (yourweb.com/fr/) inherits all authority from main domain but gives less local signal. For growing companies, subdirectories are usually the most efficient option.
What is hreflang and why is it important?
Hreflang is a tag that tells Google which version of your page to show users in each country and language. Without hreflang, Google may show the Spanish version to French users (bad UX) or consider identical versions as duplicate content. Well implemented, it avoids these issues and enables clean expansion.
Do I need to translate all content or can I start with less?
You can start with a strategic subset: home, main categories/services, top products and selected blog. What's important is that the localized version makes complete sense, not half-translated. Better few well-done pages than many partial or auto-translated pages.
What are typical international SEO mistakes?
Most common: (1) poorly implemented hreflang (missing self-reference, incorrect format, x-default absent), (2) literal translation without localizing (idioms, examples, currencies), (3) not doing per-market KW research, (4) using subdirectories without clear localization strategy, (5) neglecting local link building.
Ready for growth?
Let’s talk about your business and build a clear plan to scale with data.