Pinterest Ads Agency

Pinterest Ads Agency
for visual brands and ecommerce

Shopping Ads, native formats and connected catalog. For fashion, decor, lifestyle and beauty brands with visually appealing products.

What we do

Full activation
of Pinterest Ads

Shopping Ads

Shoppable ads with connected catalog. Pinners with high purchase intent (94% use Pinterest for inspiration before buying).

Pinterest catalog

Pinterest catalog setup and optimization from product feed. Automatic Idle Pins with catalog data.

Native formats

Standard Pin, Video Pin, Idea Pin (multipage carousel) and Collections. Each format with a different goal.

Audiences & keywords

Targeting by keyword (yes, Pinterest is a search engine), interest, custom audience, lookalikes and act-alikes.

Conversion API

Pinterest Conversion API server-side to improve attribution and reduce CPA after privacy restrictions.

Key verticals

Especially strong in fashion, home decor, lifestyle, beauty, weddings, food and DIY. Mostly female, high purchasing power audience.

Pinterest Methodology

5 steps for Pinterest
with intent and results

01

Fit validation

Pinterest doesn't work the same for all brands. We assess if your vertical (fashion, decor, lifestyle, etc.) has organic presence on Pinterest.

02

Setup & catalog

We configure business account, Conversion API, connected catalog and domain verification.

03

Visual creative strategy

Pinterest is 100% visual. Vertical creative brief (2:3) with text over image, clear hooks and consistent branding.

04

Activation & testing

We launch with Conversions and Catalog Sales campaigns. Testing by audience, keyword and interest.

05

ROAS scaling

Pinterest has long purchase cycles (it's inspirational). Multi-touch attribution and patient scaling when data consolidates.

Case studies

Real results
with ambitious brands

See how we’ve scaled ambitious brands with data, not hype.

See all case studies
Frequently asked questions

Frequently asked questions
about Pinterest Ads

What does a Pinterest Ads agency do?

A Pinterest Ads agency manages campaigns in Pinterest Ads Manager focused on visual brands: fashion, decor, lifestyle, beauty, food and DIY. Pinterest is a visual search engine where pinners arrive with high purchase intent (94% use Pinterest before buying online).

Does Pinterest Ads work for my business?

Pinterest works very well if you sell visually appealing products in fashion, decor, lifestyle, beauty, weddings or food. It doesn't work as well in B2B or non-visual products. Clear ratio: if your product looks great in a photo, Pinterest can be your best channel.

Is Pinterest a search engine or a social network?

Pinterest is more a visual search engine than a social network. Pinners search for inspiration with specific keywords ("nordic living room decor", "wedding guest outfit 2025"). This means keyword targeting works very well and audience has higher intent than on Meta or TikTok.

What's the recommended minimum spend on Pinterest?

We don't work with preset minimums. The investment that makes sense on Pinterest depends on the vertical, catalog, average ticket and target markets. We study your case and propose how much to invest and in which formats so the algorithm learns and data becomes reliable.

Do I need a product catalog?

For ecommerce, yes. The Pinterest catalog connects from feed (same as GMC) and enables automatic Shopping Ads. For services or lead gen, it's not essential: it can be activated with Conversions campaigns and dedicated creatives.

Ready for growth?

Let’s talk about your business and build a clear plan to scale with data.