In-Stream Ads
Skippable and non-skippable ads at the start or middle of videos. Pay per qualified view.
YouTube Ads Agency YouTube Ads Agency:
YouTube Ads Agency:
the video advertising that delivers
In-Stream, Bumper, In-Feed, Shorts and Brand Lift. YouTube as a strategic piece of your Google Ads plan, with real multi-touch attribution.
Certified partner
Google Partner
What we do All formats
All formats
of YouTube Ads
Bumper Ads
Non-skippable 6-second bumpers to reinforce brand awareness. Efficient CPM.
In-Feed Ads
Formerly Discovery Ads. Appear in YouTube search results and home feed. Capture active demand.
YouTube Shorts
Vertical short video with massive audience. Integration with TikTok-style creativity and catalog.
Brand Lift studies
Brand lift studies to measure real impact beyond direct click.
Search/PMax integration
YouTube as awareness asset that fuels conversion in Search/Shopping/PMax. Multi-touch attribution.
YouTube Methodology 5 steps
5 steps
to make YouTube profitable
01
Define goal & funnel
YouTube can be awareness, consideration or conversion. We define the goal and key metric before choosing format.
02
Video creative strategy
Video brief by format (In-Stream skippable, Bumper, In-Feed, Shorts). Clear hooks in first 5 seconds.
03
Audiences & targeting
Custom audiences, in-market, similar and curated placements (specific channels or videos).
04
Activation & testing
We launch with target CPV or CPA bidding. Creative testing by hook and duration.
05
Multi-touch reporting
Correct attribution of YouTube's role in the funnel: awareness, assist and direct conversion. Not just last-click.
Case studies Real results
Real results
with ambitious brands
See how we’ve scaled ambitious brands with data, not hype.
See all case studies Frequently asked questions Frequently asked questions
Frequently asked questions
about YouTube Ads
What does a YouTube Ads agency do?
A YouTube Ads agency manages video campaigns in YouTube Ads Manager: In-Stream, Bumper, In-Feed (formerly Discovery), Shorts and Brand Lift studies. At Growzz we integrate YouTube into complete Google Ads plans with real multi-touch attribution, not just last-click.
How much does YouTube Ads cost?
YouTube is paid by CPV (cost per view) or CPM (cost per thousand impressions), and rates vary widely by targeting, format and country. We don't work with preset minimums: we study your case, define what role YouTube should play in the plan (awareness, assist, conversion) and from there propose the investment that makes sense.
What's the difference between In-Stream and In-Feed?
In-Stream are ads that play before/during a video (skippable or not). In-Feed (formerly Discovery) are ads that appear in YouTube search results and home, where the user actively decides to click. In-Feed typically has better intent.
Does YouTube Ads work for ecommerce?
Yes, especially with connected catalog and Video Action or Demand Gen campaigns. But its main role is usually awareness and assist, not last-click. It's worth measuring with multi-touch attribution to not undervalue it.
Do I need to produce my own video?
Yes. Creative quality is decisive in video. We can coordinate in-house or external production adapted to each format (In-Stream, 6" Bumper, vertical Shorts, etc.).
Ready for growth?
Let’s talk about your business and build a clear plan to scale with data.