Genkii x Growzz Media
Genkii scales sales by 42% and reduces customer acquisition cost by multiplying lead quality with a combined Paid Media and Email Marketing strategy.
From optimising Google and Meta campaigns to automating email nurturing, with sustained results over two consecutive years.
- Paid Media strategy focused on lead quality, not just volume
- Email Marketing as a closing and loyalty lever
- Continuous optimisation of the full funnel: from click to sale
The challenge and
the strategy
When Genkii came to Growzz Media in early 2024, they weren't starting from scratch. They were an established company in the solar energy sector with a solid customer base, strong reviews and a commercial process that was already working. The challenge wasn't to rescue a business, but to accelerate one that already had traction.
The objective was clear: grow lead volume while maintaining —and improving— lead quality, and thereby increase total sales without driving up the cost of acquisition.
To achieve this, we designed a two-pronged strategy. On one side, optimisation of Google Ads and Meta Ads campaigns, refocusing targeting and messaging to attract leads with higher purchase intent. On the other, we incorporated Email Marketing as a nurturing and closing tool, working on communication with captured leads to improve conversion rate throughout the commercial process.
+42% in sales and −20% in CAC
over two years
Lead-to-sale conversion rose from 5.43% to 18.15%, more than triple. Total sales grew +42% and CAC fell 20%.
"With Growzz we've found a team that truly commits to our sector and our business. The strategies proposed have proven to be sharp and professional from day one. Many years ahead together."
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