Growzz supports
ambitious brands

Héctor Pardo

Co-Founder & Growth Partner

I'm Héctor, a specialist in growth marketing and digital business. I discovered digital marketing during my Erasmus, building an online business with a friend. It was an absolute failure due to our inexperience — but it made me realise this was my passion.

Since then I've never stopped training and learning at leading marketing agencies and consultancies. Specialised in Paid Media, I've managed projects with large investment volumes, across different markets and channels — both for ecommerce and lead generation — always with the same goal: growing sales profitably.

I founded Growzz Media to help ambitious digital brands scale with a clear head: clean data, sound decisions and zero fluff.

Carlos Blay Marín

Co-Founder & Growth Partner

I've always been drawn to technology and the digital world, but it was during my first internship that I discovered my interest in data analysis and ecommerce. I started out working with Google Analytics and gradually specialised in Paid Media.

After working at several agencies, I learned that advertising isn't only about optimising campaigns, but about understanding the business, analysing the data and making decisions that genuinely help it grow.

With Growzz I wanted to build a way of working based on something I consider fundamental: transparency. If the results are good, we say so; and if they're not, we say that too. My goal is to get involved in every project as if the business were my own, and to always look for the best solution — even when the answer isn't the one the client wants to hear.

Sergio Lepone

SEO & GEO Expert

I'm Sergio, a senior technical SEO consultant with 8 years of experience. I work with data, not opinions: getting corporate, service and e-commerce websites to sell more through organic search, nationally and internationally, in both B2C and B2B.

I handle classic technical SEO — crawling, indexing, architecture, structured data, Core Web Vitals and cannibalisation — plus the GEO layer: visibility in ChatGPT, Gemini, Perplexity, Claude and AI overviews. I specialise in Shopify, Magento, PrestaShop and WordPress, focused on what really drives sales and leads.

Kiko Luque

Analytics & CRO Expert

I'm Kiko, a computer scientist by training and digitally curious by nature. For over 25 years I've been understanding, measuring and improving how companies engage with their digital environment. I specialise in advanced analytics, performance measurement and conversion rate optimisation (CRO): I don't stop at the data, I translate it into actions that reflect real results.

I've delivered more than a thousand measurement projects and have taught on analytics programmes. My work isn't about chasing trends or filling dashboards for the sake of it: it's about asking meaningful questions, measuring what matters and using data to make decisions that genuinely help the business.